Our Mission: Proclaiming Christ Through Storytelling
About Phoenix Anthem
Faith-Focused Storytelling. Mission-Driven Design. Christ-Centered Results.
Meet the Founder
I’m Thomas Kelly—a lifelong Lutheran, multimedia producer, and the founder of Phoenix Anthem, LLC.
My journey into creative ministry began with the launch of Thomas Kelly Productions, LLC, where I served small businesses and nonprofits through photography, promotional video, and website design. This came after earning my second college degree in Broadcast Journalism and History. But when the pandemic hit in 2020, client's marketing budgets disappeared—and like so many others, my business began to collapse.
A New Mission is Born
Rather than walk away from the work I loved, I pivoted. In early 2021, I began volunteering at my home congregation—Trinity Lutheran, Church, School, and Childcare in Sheboygan, Wisconsin—where I’m a committed member, serve on the Board of Christian Day School, and help lead our media ministry.
What started with simple weekly Bible study recordings quickly expanded into a full livestreaming ministry. By God’s grace, I helped Trinity launch and manage a $50,000 capital campaign to upgrade our livestream production—enhancing Gospel reach for members at home and in our community.
Growing in Service to the LCMS
As the need for professional church communications grew, other LCMS congregations began partnering with me to strengthen their visual identity, digital presence, and outreach strategies.
These partnerships—grounded in faith, Word, and service—inspired the rebirth of my business into Phoenix Anthem, LLC: a Christ-centered media company serving Lutheran Church—Missouri Synod ministries across Wisconsin and beyond.
Why “Phoenix Anthem”?
The name is rooted in resurrection hope.
Just as Christ rose victorious over sin and death, Phoenix Anthem was born from the ashes of professional collapse—refined, refocused, and rededicated to His glory. The word “Anthem” reflects our mission: like a hymn of praise, our work seeks to magnify the message of Christ crucified and risen through faithful storytelling and bold design.
From Pulpit to Platform
Whether it’s full-scale website design, sermon series branding, school enrollment campaigns, district media consulting, or livestream training, Phoenix Anthem exists to support the Church’s voice—from pulpit to platform.
Every project is crafted with care, rooted in Lutheran theology, and driven by a single goal: to help ministries clearly and creatively proclaim Christ crucified for the forgiveness of sins.
“How then will they call on him in whom they have not believed? And how are they to believe in him of whom they have never heard? And how are they to hear without someone preaching? And how are they to preach unless they are sent?” - Romans 10:14–15
I hold an Associate of Science in Computer Science, along with Bachelor of Arts degrees in History and Journalism. A firm believer in lifelong learning, I’m always seeking new ways to grow in both skill and service. One of my long-term goals is to pursue a Master’s degree at Concordia University Wisconsin, further equipping me to serve the Church through media and communication.
This educational foundation—blending technical ability, historical awareness, and storytelling—has uniquely shaped the work I do for LCMS congregations, helping them communicate their identity clearly and faithfully in a digital world.
Our Creative Vision.
At Phoenix Anthem, we believe that creativity is a gift meant to serve the Gospel. Every project—whether a video, website, photo, or brand—begins with the same goal: to faithfully proclaim Christ and strengthen His Church. Explore the work we’ve done with LCMS congregations, schools, and ministries across Wisconsin, and see how we bring that vision to life.